Every screen, built for a team of one.
There's no configuration step, no consultant, no module to buy separately, and no per-user charge. This is the whole product, on every plan, for everyone on your team — and the screens below are the real thing, not an illustration of it.
The whole pipeline, on one board.
Every open deal as a card, in a column for its stage. Drag a card along as things progress; drop it on Won or Lost to close it. Column headers carry the count and what the stage is worth, so you can read the state of the business without opening anything.
- Drag between stages — deals can go backwards, and nothing complains
- Won and Lost are drop targets below the board, not columns eating your width
- Switch to a sortable list for bulk work, filtering and export
One page that answers what's happening and what's next.
The numbers, the people, the history and the next move — without a tab hunt. The next step sits near the top with its own date, because it's the field the product uses to notice a deal has drifted.
- Next step is a real field, not a line buried in the notes
- Confidence in plain words — the forecast does the arithmetic out of sight
- Mark it won, or lost with a reason that feeds a report worth reading
Who you sell to, and who actually decides.
Companies and the people at them, kept apart the way real B2B works. Each contact carries a buying role, so you can look at an account and see whether you're talking to anyone who can say yes.
- Champion, decision maker, influencer, user, blocker — or honestly, unknown
- One account timeline across every deal with that company
- Met someone before you knew where they worked? Save them without a company
What was said, six months after it was said.
Emails, calls, meetings and notes in one log, on the timeline of every person, company and deal they touch. Sent emails are stored exactly as they went out — a later template edit never rewrites history.
- One log, filtered any way you need it
- Every activity appears on each record it relates to
- Sent mail kept as a read-only copy of what the recipient saw
The RFP, the proposal, the contract — on the deal.
Stop hunting your sent folder for the version you actually sent. Files attach to the opportunity with real versions: write a v3 and anything set to attach the current proposal picks it up.
- Versions, not copies — only one is current, older ones stay for the record
- Send from here and it goes out through the composer and onto the timeline
- RFP, proposal, quote, contract, NDA, or just supporting material
It notices before you do.
A deal with no next step, an overdue one, or three quiet weeks becomes a task with the context already attached. Deal with it and the task closes itself — a reminder list full of stale entries stops being read.
- Six nudges, each with a threshold you can tune or switch off
- One nudge per situation, not one a day
- They resolve themselves the moment the situation clears
Say it on the way to the car.
“Hey Siri, take a 2Labs note.” The meeting logs itself against the right person before you reach the parking lot. Anything that would move your forecast waits for one tap when you're back at a desk.
- Your phone transcribes — no recording is kept, or ever sent
- Every suggested field marked heard, matched, or inferred
- Two people called Dave? It asks, rather than guessing
The five emails you write constantly, already written.
Intro, follow-up, proposal cover, check-in on a quiet deal, and the polite close-out — shipped written, not as an empty library. Plain text with merge fields, because a one-to-one note that arrives looking like a campaign gets treated like one.
- Live preview of how it lands in the recipient's inbox
- Attach “the current proposal” and it resolves per deal
- Merge fields for the contact, the company, the deal and the numbers
Five reports. Deliberately not a report builder.
The handful of numbers a small seller actually acts on, ready when you open the page. Everything is money and counts — you'll never be shown a percentage you'd have had to invent.
- Pipeline by stage, and a weighted forecast by month
- Win rate, average deal size, and where the losses went
- Lost reasons — the most uncomfortable and most useful one here
The rest of it.
Smaller than the sections above, and just as included.
Import
Drop in the spreadsheet you're running your pipeline on today. The columns get worked out for you — no template, no manual mapping. You approve a plan before anything is saved, and fix any rows that didn't land.
Pipeline stages
Add, rename and reorder the stages your process actually has, and set the confidence deals pick up in each one. Won and Lost stay fixed, because every report depends on knowing which is which.
Your team
We don't count users. Add everyone — sellers, your co-founder, the bookkeeper who needs to look something up — without the bill moving. An owner on every record, and a simple split between people who work the pipeline and people who also change settings.
Tags
A managed list rather than free typing, so tags stay useful as filters instead of turning into forty near-duplicates. Admins curate the vocabulary; everyone applies it.
Segments Planned
Save the filters you rebuild every week — open deals over $10k closing this quarter, customers quiet for sixty days — and return to the list rather than reconstructing it.
Stored in Canada
Customers, contacts, deals, emails and documents are stored and backed up in Microsoft Azure's Canadian regions — a straight answer for the procurement questionnaire, rather than "North America". The full answer, including where AI processing happens.
Export, any time
Every record, out in one click, including on the day you leave. There's no retention trick here; we'd rather earn next month than make leaving difficult.
How it compares.
We're honest about who this isn't for. If you have a sales operations function and a bespoke process, buy the enterprise thing — it's built for you and we're not going to pretend otherwise. What we won't do is charge you by the head.
| A spreadsheet & your inbox | Sales by 2Labs | Enterprise CRM | |
|---|---|---|---|
| Time to useful | Already there | One sitting — import and go | Weeks, often with help |
| Tells you what's stalled | No — you have to notice | Yes, and it closes its own reminders | Yes, once configured |
| History of what was said | Scattered across your sent folder | One timeline per person and deal | Yes |
| Setup and configuration | None | None — sensible defaults | Substantial, and ongoing |
| Priced per user? | No | No — we never count seats | Yes, almost always |
| Cost for a team of five | Free, plus the deals you drop | $50/month CAD, flat | $712.50 to ≈$1,204/month CAD 5 × $142.50 on Dynamics 365 Sales Enterprise, 5 × ≈$241 on Salesforce Sales Cloud Enterprise |
| Cost when you hire a sixth | Free | $50/month CAD — unchanged | $855.00 to ≈$1,445/month CAD another full licence, on either of them |
| Fits a bespoke sales process | Yes, badly | Stages and confidence, not much else | Yes — that's the point of it |
| Leaving | It's your file | Full export, month to month | Annual contract, migration project |
Published list prices, read on 24 August 2026; they change, and we would rather you verified than took our word for it. Dynamics 365 Sales Enterprise — CAD $142.50 per user per month, paid yearly, taxes extra (check it). Salesforce Sales Cloud Enterprise — US$175 per user per month, billed annually (check it); Salesforce publishes no Canadian dollar price, so the exchange rate is the buyer's to carry. US figures are converted at the Bank of Canada daily rate of 1.3760 (21 August 2026, source) and shown with ≈. The lighter per-seat tools are cheaper than both and still counted by the head — Pipedrive Lite is US$14 per seat, billed annually (check it), which passes our flat $50 at about three people. A fuller comparison is on the pricing page. Our $50 rises to $150 above 1,500 contacts and stays flat regardless of team size either way.
Be first to try it.
Sales by 2Labs isn't open yet. Join the waitlist to hear when it is, or put your hand up as a design partner — free through the beta, founding pricing after, and a real say in what gets built.