Every deal, and the next thing it needs.
A simple CRM for small sales opportunities — built for the founder, the first sales hire, or the two-person team who runs their own pipeline and can't afford to let a deal go quiet.
$50/month CAD up to 1,500 contacts. We don't count users — add your whole team for the same price. No setup fee, no consultant, no annual contract.
The honest problem
You're not losing deals to a competitor. You're losing them to a Tuesday.
The pipeline lives in a spreadsheet, the history lives in your sent folder, and the next step lives in your head. Nothing is wrong until the week you're busy — and then a deal you'd have won just quietly stops moving, and you find out six weeks later.
Most CRMs answer that with more fields to fill in. We think the tool should carry the remembering, not add to it.
What it does
Three things, done properly. Not forty, done adequately.
It shows you the whole pipeline
Every open deal on one board, in a column for its stage. Drag a card to move it along. Each card carries the value, the close date, and the next step — so you can see what's real and what's drifting without opening anything.
Board and list · weighted forecast · every seat included
It tells you what's stalled
A deal with no next step, an overdue one, or three quiet weeks doesn't wait for you to notice. It becomes a task, with the context attached. And when you deal with it, the task closes itself.
Six nudges · they resolve themselves
It remembers what was said
Every email, call, meeting and note on one timeline, per person and per company. The proposal you sent is on the deal, with its versions. Six months later you can answer "where did we leave off?" in about four seconds.
Timeline · documents · sent-email history
The parts we did differently
Small decisions, made in your favour.
None of these are features you'd shop for. They're the reason the thing is pleasant to use on a Thursday afternoon.
Confidence is a word, not a percentage
Nobody can honestly tell 55% from 60% on a deal they've met twice. So you pick a word, and the forecast does the arithmetic out of sight. You'll never be asked for a number you'd have made up.
The next step is a real field
In most CRMs it's buried in a note, which means the system can't see it. Here it's a field with a date — which is exactly what lets the product tell you a deal has drifted instead of waiting for you to work it out.
Say it to your phone on the way to the car
"Hey Siri, take a 2Labs note." The meeting logs itself; anything that would move your forecast waits for one tap when you're back at a desk. Your phone turns speech into text — no recording is kept, or ever sent.
Proposals have versions, not copies
The RFP that started the deal, the proposal you sent, the contract in redlines — all on the deal. Write a v3 and anything that attaches "the current proposal" picks it up. You can't accidentally send v1.
The bit that actually costs you
We don't count users.
Almost every CRM charges per person per month, which means the tool gets more expensive precisely as your team starts working. Bring in a second seller and the bill doubles. Give the bookkeeper read-only access and you pay full freight for it.
We charge per organization. Add your whole team, your co-founder, your bookkeeper, the contractor who covers August — the price on your card does not move.
Here are the three a small seller actually shortlists, at the same four team sizes.
Swipe the table sideways →
| Your team | Sales by 2Labs$50 flat, per organization | Pipedrive Lite≈$19 per seat · US$14 | Dynamics 365 Sales Enterprise$142.50 per user | Salesforce Sales Cloud Enterprise≈$241 per user · US$175 |
|---|---|---|---|---|
| Just you | $50 | ≈$19 | $142.50 | ≈$241 |
| Three of you | $50 | ≈$58 | $427.50 | ≈$722 |
| Five of you | $50 | ≈$96 | $712.50 | ≈$1,204 |
| Ten of you | $50 | ≈$193 | $1,425.00 | ≈$2,408 |
| Over a year, five of you | $600 | ≈$1,156 | $8,550 | ≈$14,448 |
Two of those three don't publish a Canadian price at all. Salesforce and Pipedrive bill in US dollars, so a Canadian buyer pays whatever the exchange rate happens to be that month on top of the sticker. Ours is fifty Canadian dollars, and it is fifty Canadian dollars again next month.
And the honest row: if you are one person who wants the cheapest thing that works, Pipedrive's entry plan costs less than we do, and we are not going to pretend otherwise. It stops being cheaper at around three of you. We put their cheapest plan in the table rather than their expensive one — a comparison you only win against the priciest option isn't worth printing.
Per month in CAD, at each vendor's published list price, read on 24 August 2026. Dynamics 365 Sales Enterprise — CAD $142.50 per user per month, paid yearly, taxes extra (check it); their Professional tier is $88.20 and Premium $203.50. Salesforce Sales Cloud Enterprise — US$175 per user per month, billed annually (check it); Salesforce publishes no Canadian dollar price, its currency selector offering US dollars, euros, Australian dollars, yen, kronor and pounds. Pipedrive Lite — US$14 per seat per month, billed annually (check it); their Growth plan is US$39. US figures are converted at the Bank of Canada daily rate of 1.3760 (21 August 2026, source), shown with ≈, rounded to the dollar — they move with the rate, which is rather the point. Our $50 becomes $150 above 1,500 contacts; it stays flat regardless of how many of you there are.
Help shape it, and keep founding pricing for good.
We're looking for a handful of small Canadian sellers to build this with — founders, first sales hires, two-person agencies. Free through the private beta, founding pricing locked at launch, and a direct line to the people building it.
Built in Canada. Stored in Canada. Yours to leave.
We'd rather earn the next month than trap you in it.
Be first — and help shape it.
Sales by 2Labs is in pre-launch. Join the waitlist and we'll tell you when it opens, or put your hand up as a design partner and help decide what it becomes.
- Early access before it opens generally
- Founding pricing, locked for as long as you stay
- A say in what gets built, from people who answer their own email
We'll email you about Sales by 2Labs and nothing else. Unsubscribe in one click.
You're on the list.
We'll be in touch when there's something worth showing you. If you ticked the design-partner box, expect a short note from a human within a week.
Fair questions, straight answers.
Is this just a cheaper Salesforce?
No, and we're not trying to be. Salesforce is built for organizations with a sales operations function to configure it. If that's you, buy that. This is built for the person who is currently running their pipeline in a spreadsheet — the realistic thing we're competing with is a spreadsheet and a mailbox, and we intend to beat those honestly.
I'm a team of one. Is that too small?
That's the size we designed for. Every feature had to answer "does this help one person do the work of a team?" — and anything that needed setting up before it worked got cut. It stretches comfortably to about five people without turning into a permissions project.
How long until I'm actually using it?
One sitting. Drop in the spreadsheet you're running your pipeline on today and it works out what the columns mean — no templates, no manual mapping. Approve what it found and you land on a populated board. Or add three deals by hand and start there.
Does it send email?
Yes, and it keeps what you sent. There are templates for the five emails a seller writes constantly, already written. They're plain text with merge fields, not branded HTML — a one-to-one note that arrives looking like a marketing campaign gets treated like one.
Will it nag me?
It'll tell you when a deal has no next step, when one has passed its date, and when one has gone quiet. You get one nudge per situation rather than one a day, and each closes itself the moment you deal with it. A reminder list full of stale entries stops being read, which would defeat the point.
Do you charge per user?
No — and it's the biggest difference between us and almost everything else. You pay per organization: $50/month up to 1,500 contacts, whether that's you alone or twelve of you. Most CRMs charge per person per month, so the tool gets more expensive exactly as your team grows into it. Dynamics 365 Sales Enterprise lists at CAD $142.50 per user per month and Salesforce Sales Cloud Enterprise at US$175, so five people is $712.50 or roughly $1,204 a month before anyone has done anything. Even Pipedrive's entry plan passes us at about three people. Ours is $50, at one person or twelve.
What does it cost?
$50/month CAD up to 1,500 contacts, $150/month above that. Every feature and any number of users either way — the contact count is the only thing that moves you. No setup fee, no per-seat charge. See pricing.
Where is my data stored?
In Canada. Everything you put into Sales — customers, contacts, opportunities, the emails you've sent, the documents on your deals — lives in Microsoft Azure's Canadian regions, and the backups stay in Canada too. That matters if you sell to government, healthcare, financial services or anyone with a procurement questionnaire, and it's a straight answer rather than "North America".
One honest caveat, and where it's going. Two features work by sending text to Anthropic's Claude for processing — reading your spreadsheet on import, and turning a voice note into records. Today that processing happens outside Canada. It is processing, not storage: the records themselves are written to the Canadian database, and nothing sent for processing is used to train anyone's model.
Anthropic has published Canadian regional processing as coming during 2026. Neither of those features ships in our first release, so the plan is straightforward: if Canadian processing is available when we build them, we use it. If it isn't, we'll name the features that send text out, and give you a way to switch them off and keep using everything else. Either way you'll know before you're a paying customer, and the rest of the product never sends your data anywhere.
Who's behind it?
2Labs Advisory, a Canadian company that builds affordable software for organizations that can't afford the enterprise version. Sales is the sibling of Donors by 2Labs, a fundraising CRM for small nonprofits — same design, same philosophy, different job.
When can I have it?
It's in active development and not open yet. The waitlist is how you find out first, and design partners get in before everyone else. We'd rather tell you that plainly than take your money for a date we can't promise.